First Impressions Matter: Getting off on the right foot with your Website Visitors

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First impressions are always important, but with how quickly people review a website, a good first impression is imperative. With thoughtful design and the right rapport-building elements, your website can quickly assure your visitors that you’ll be able to meet their needs.

Guide Them Through

An inviting, user-friendly website design is one of the most powerful ways you can let your visitors know they're in good hands. When a visitor arrives at your website, it should be immediately obvious how they can learn more about your services, facilities, and merchandise.

Take a look at your site from a visitor's perspective. If it takes more than a few clicks to find the answers to common questions, you might need a redesign. It could be a simple as adding a "Where do I start?" image to help a new client navigate your site.

Providing a phone number where visitors can always get their questions answered, even after hours, is another way to make the process easier.

On your home page, clearly state your value proposition. This is the reason customers choose you over other providers. It might be your highly personalized services, the live webcast options you offer or your in-depth site visits. Positioning this front and center can make the difference between a visitor staying to explore your site or clicking away in disinterest.

Earn Their Trust

Your website must build trust quickly. An introductory video can go a long way toward that goal. Not only does video grab attention, but it also gives your visitors a chance to see your body language and hear your tone of voice, which are critical for building rapport.

Photos and short profiles of your team members also help assure visitors of your professionalism.

Including testimonials from clients you've worked with is another way to build your visitors' confidence in your ability to meet their needs in an efficient and professional manner.

Your website might be the one chance you get to show visitors how you can help them. An easy-to-navigate site that expresses who you and your staff are as individuals will make the good first impression you need.

Sharron Lawson